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Showing posts from July, 2020

Digital Marketing Strategies

There are plenty of techniques that can be used to define the best digital marketing strategies. These strategies are the most powerful pillars of digital marketing.  These  strategies  must be applied step by step.  Digital Marketing Strategies 1. SEO SEO is the most effective digital marketing strategy. It requires knowledge of Google algorithms to better perform the SEO. SEO includes so many crucial factors that influence the search results. Without SEO, digital marketing is incomplete.  2. SEM Search Engine Marketing is a technique of online marketing that uses paid advertisements to get more traffic and rankings. The traffic got through this technique is not organic.  These ads can be a graphic ads, YouTube video ads, text ads etc. These ads are placed at the top of search results and have higher chances of being clicked by users.  3. Local Listing Local search marketing is another useful technique that is in demand. More than 80% users sea...

Online Reputation Management

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Online Reputation Management is the technique that helps to make a positive image of  business online. In this process, all the negative content about your business get removed or placed down on SERP. ORM services have become so popular and important among the marketers and the reason behind its need is- approx 80% of the users seek the online reviews or feedback of a product before purchasing it. Here comes the role of ORM! How to do sound ORM? There are some strategies that will improve your online positive reputation.  Be on Social Media- It enhances brand awareness and corporate reputation. Very effective way of doing ORM. Reply the Comments/Reviews- Replying to the comments make your users feel important. This build trust for your service. Regularly Update the Social Page of your brand- Keep updating your social media accounts by posting latest news etc. This tell you are a authenticated brand and not a spam. Avoid Online Arguments- it is very normal to get bad ...